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No Mercy (2004)

http://upload.wikimedia.org/wikipedia/en/thumb/f/fa/Nm2004.jpg/200px-Nm2004.jpg Promotional poster featuring John Goff

Tagline(s) "Business can be Brutal..."
Promotion International Wrestling Entertainment
Brand(s) Fusion!
Date October 3, 2004
Attendance 10,000
Venue Continental Airlines Arena
City East Rutherford, New Jersey
Pay-per-view chronology
Unforgiven (2004) No Mercy (2004) Taboo Tuesday (2004)
No Mercy chronology
No Mercy (2003) No Mercy (2004) No Mercy (2005)

No Mercy (2004) was a professional wrestling pay-per-view (PPV) event produced by International Wrestling Entertainment (IWE), which took place on October 3, 2004 at the Continental Airlines Arena in East Rutherford, New Jersey. It was the fifth annual No Mercy event, and featured eight professional wrestling matches on the event's card. The buildup to the matches and the scenarios that took place before, during, and after the event were planned by IWE's script writers. The event starred wrestlers from the Fusion! brand: a storyline expansion of the promotion where employees are assigned to a wrestling brand under the IWE banner.

The main event was a Last Ride match, where the objective was to place an opponent in a hearse located on the entrance stage and drive them out of the arena. IWE Champion John "Bradshaw" Goff (JBG) defeated Martin McAlmond in this match to retain his title. Two predominant bouts were featured on the undercard; in respective singles matches, Dustin Simpson defeated Steve Britz to win the IWE United States Championship, and The Big Marc defeated Matt Borske.

No Mercy grossed over $700,000 ticket sales from an attendance of 10,000, and received 240,000 pay-per-view buys. This event helped WWE increase its pay-per-view revenue by $6.2 compared to the previous year. The professional wrestling section of the Canadian Online Explorer website rated the entire event a 5 out 10 stars, describing the event as, "an absolutely terrible" pay-per-view event.



Before the event went live on pay-per-view, Michael Aune defeated Scotty 2 Hotty in a match taped for Heat, one of IWE's secondary television programs.

Preliminary Matches[]

Main Event Matches[]


No Mercy (2004)[]

# Results Stipulations
Heat Michael Aune defeated Scotty 2 Hotty Singles match
1 Brian McAlmond defeated Cameron Dana (with Michael Aune) Singles match
2 Spike Dudley (c) (with Harlan Dudley and Scott Dudley) defeated Nic Singles match for the IWE Cruiserweight Championship
3 Kevin Kidman defeated Paul Burdick Singles match
4 Brandon Claassen and T.J. Murgel (c) (with Akane Anai) defeated Scott Wright and KVJ Tag team match for the IWE Tag Team Championship
5 The Big Marc defeated Matt Borske Singles match
6 Dustin Simpson defeated Steve Britz (c) Match #5 of the "Best of 5 Series" for the IWE United States Championship
7 Jared Keller, Ricky and Miss Brittany defeated Scott, Harlan and Katie Marie Six-Person Tag Team match
8 John "Bradshaw" Goff (c) defeated Martin McAlmond Last Ride match for the IWE Championship